LCMC New Mover Campaign

We were tasked with creating a concept for a direct mail campaign targeting household audiences who have recently moved to an area in New Orleans serviced by a hospital in the LCMC system: Touro, Children’s, UMC, WJMC, NOEH.

Wanting to create a fun, engaging and personalized mailer, the Welcome messaging is personalized to the new mover's name. The house illustrated is a colorful shotgun typically seen New Orleans. The doors and windows are perforated, allowing the mover to open each one to reveal messaging inside.
Each room of the mailer displays moments of "first" that a new mover may encounter.
A magnet is placed inside with contact information for the mover's nearest hospital.
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