Oak & Blossom was a new venture that branch off of a successful embroidery shop. The business was growing and blossoming, thus became the inspiration for the name. Already having an established French cottage aesthetic, I was asked to design a logo for a new clothing boutique.
Full Logo Exploration
An analog approach to the type and the illustration was used to pay homage to the brand's history and it's whimsical characteristics. The type is inspired by French & Italian typography found in Scripts, by Louise Filli.